❤️ MILOO x PRO entreprise humaine: when a bike becomes a human adventure
A bike can change the way you move. A partnership can change much more.
With PRO entreprise humaine, we've chosen to make the assembly of our MILOOs a human adventure as much as an industrial one. Bikes designed in Switzerland, assembled in Geneva, by people who put their know-how and their energy at the service of a project that keeps growing.
For us, this is also what innovation means: not just inventing tomorrow's product, but creating today's opportunities.
🤝 A partnership that makes sense
Choosing an assembly partner isn't just an industrial decision. It's a choice of values. By entrusting the assembly of our Beasts to PRO Entreprise Humaine, MILOO has chosen a demanding path: that of a Swiss Made with impact, where every assembled bike takes part in a project that goes beyond the product itself.
PRO entreprise humaine, a committed Geneva foundation
Based in Plan-les-Ouates, Geneva, PRO entreprise humaine is a social foundation of private law and public utility, founded in 1987. Its mission: to offer sustainable jobs to people excluded from the traditional labor market, particularly due to disability.
A simple conviction, which meets our own: work gives meaning
Recognized expertise at the service of our bikes
PRO Entreprise Humaine also stands for recognized industrial know-how, distinguished in 2024 by the "Grands Prix de l'économie". Wiring, electrical and mechanical assembly, precision: as many skills that bring our Beasts to life, day after day.
🎥 Discover their story in video
Thanks to everyone at PRO who brings our Beasts to life, every day. Discover their story in this video. ❤️
🎥 by @tanguybibus
🚲 Every MILOO, a part of this adventure
Whether you ride a Mighty Beast, a Maverick Beast, a Cargo Beast, an Adventure Beast, or a Classy Infinite by Nespresso — every MILOO bike carries the mark of this partnership. A signature that goes far beyond a simple Swiss Made logo.
One bike, one story, one impact
Every MILOO riding through the streets of Geneva, Lausanne, Zürich, Bern, or Basel is the result of a chain of values. A chain in which women and men find their place, learn, and build — literally — the future of soft mobility.
A rare model in the bike industry
Few brands can claim that their bikes are assembled in a social-impact foundation at the heart of Switzerland. That's what makes MILOO unique — and what makes every Beast a little more than just a bike.
🏔️ Find MILOO near you
Every bike assembled at PRO in Plan-les-Ouates then takes to the road through our 7 MILOO shops across Switzerland: Geneva, Acacias, Vernier, Versoix, Lausanne, Gland, and Zürich. Wherever you are, our local teams welcome you to discover the range and share what makes every MILOO unique.
About MILOO
MILOO is the leading electric bike brand in Switzerland. Based in Geneva, the brand designs its bikes with a clear commitment: Swiss Made, built to last. The assembly is entrusted to PRO entreprise humaine, a Geneva-based social foundation located in Plan-les-Ouates, which provides adapted jobs to people excluded from the traditional labor market.
MILOO distributes its bikes through its own network of 7 shops: Geneva, Acacias, Vernier, Versoix, Lausanne, Gland, and Zürich. Beyond sales, MILOO supports its customers throughout the entire lifespan of their bike — test rides, expert advice, delivery, leasing, and local after-sales service in every shop.
